Enterprise marketing consulting
A clearer strategy for reaching the right buyers. Advice on B2B positioning, thought leadership, and the content that supports complex buying decisions.
Discuss your marketingI help enterprise companies grow.
Marketing consulting & executive search
I’m Jake Jorgovan. I work with enterprise leaders on marketing strategy and executive talent, drawing on my experience building B2B companies.
Advisor to teams at
Two ways I can help.
Executive search
The leadership to carry your strategy forward. Through Alpha Apex Group, connect with executive search and recruiting expertise for your next critical hire.
Explore executive searchExplore the writing
- Enterprise marketing
Positioning, creative, media, and the decisions behind a larger marketing program.
- Executive search
Choosing search partners, defining leadership roles, and building the team a business needs.
- B2B podcasting
Strategy, production, and promotion for a podcast with a clear business purpose.
- Building companies
Firsthand writing about operating decisions, systems, and the work of building companies.
Selected writing
All writingAccount-based podcasting: a B2B decision guide
Decide whether account-based podcasting fits your B2B strategy, then plan the guest list, production and measurement around the buyers you want to reach.
B2B podcastingEssay
AI pilots: run small, dated tests before you commit
Before committing budget to an AI program, run a small, dated pilot with a result named in advance. How to scope it, when to stop it, what to settle first.
Enterprise operationsEssay
Before you hire a CRO: learn your sales process first
A new sales leader can run and improve a sales process that works. What to write down before a CRO search, and how to hand over sales once they start.
Executive searchEssay
Senior hire brief: what to define before the search
Before hiring a senior leader, define the outcome, authority and standards the role needs. Use the brief to assess candidates and plan the handover.
Executive searchEssay
Executive content programs that keep a real voice
An executive's content is worth reading because it carries their judgment. Keep the thinking with the leader, systematize the rest and agree why it exists.
B2B podcastingEssay
From the podcast archive: 213 episodes, most recently “Leading Others and Letting Go”.